Early television analysis in the 1970s and 1980s was shaped by film studies, though media scholar Horace Newcomb notes that tools borrowed from that field often proved inadequate when applied to TV’s distinct characteristics. A recognition of the limitations led researchers to approaches that accounted for a domestic viewing context, embedded advertisements, and serialized narratives, and to a shift in audience research toward ethnographic methods that emphasized viewer engagement. By the 1990s, television studies had emerged as a widely recognized academic field, with scholars founding dedicated journals.
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Verbal·Craft and Structure·Text Structure and Purpose
mediumWhich choice best states the function of the underlined portion in the text as a whole?
A
It implies that the development of television studies as a discipline was slowed by scholars’ early reluctance to accept that television and film have different characteristics.
B
It suggests that Newcomb’s observations were the primary catalyst for the emergence of television studies as a formal academic field.
C
It introduces an expert opinion that establishes the impetus for a change in scholarly methods of studying television.
D
It questions the extent to which the methodologies of film studies informed methodologies in the emerging field of television studies.