Which choice most logically completes the text?

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In a 2017 study, Nitika Sharma and Rekha Dayal found that for consumers who value environmental conservation, their likelihood of purchasing a product increased when their perception of the product's effectiveness at addressing an environmental issue increased-in other words, the more environmentally friendly a product is perceived to be by a consumer, the more likely that consumer is to buy it. Subsequently, another research team conducted a study of various demographic groups in South Korea, investigating participants' intention to purchase a new piece of furniture, and found that, on average, college students gave the piece of furniture a higher environmental effectiveness rating than any other demographic group did. Assuming that the results of Sharma and Dayal's study are broadly applicable, this finding suggests that

college students likely prioritize other factors over a product's environmental sustainability when making purchasing decisions.

the new piece of furniture is less appealing to college students than other similar products on the market are.

college students might be more likely than participants in the other demographic groups to purchase the piece of furniture.

there is not a meaningful difference in the average likelihood of purchasing environmentally friendly products among the demographic groups included in the study.