Sellers and advertisers often use prices ending in 9 (for example, $7.99) to make items seem like a better value. In many cases, shoppers respond as intended, viewing such prices as signs of a discount or special offer. However, studies have found that some consumers connect these prices with lower-quality goods and even see them as misleading—an attempt to make a $7.99 item seem like it costs $7 rather than $8, which is closer to the truth.
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Verbal·Craft and Structure·Text Structure and Purpose
mediumWhich choice best describes the function of the underlined sentence in the text as a whole?
A
It describes a contrast between how sellers want prices ending in 9 to be understood and how consumers generally understand them.
B
It points out unexpected ways some consumers interpret prices ending in 9, suggesting that this pricing strategy may not be effective in every case.
C
It explains the negative reactions to prices ending in 9 that have caused some businesses to change their pricing methods.
D
It identifies how consumers usually react to prices ending in 9 while acknowledging that some consumers react differently.