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The first souvenir postcards in the United States were sold at the 1893 World's Fair in Chicago. People bought them to mail to family and friends or to keep as collectibles. Extremely popular, these postcards sparked a craze for souvenir postcards that lasted into the early 1900s: tourists bought postcards showing pictures of scenery and attractions from across the US, and billions of souvenir postcards were sent through the mail.