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Verbal·Craft and Structure·Words in Context
easy
Though it does not guarantee a book’s commercial success, __________ can play a big role in that success—a well-executed marketing campaign helped to make Richard Bachman’s novel The Regulators the fifth-best-selling novel of 1996.
Which choice completes the text with the most logical and precise word or phrase?
A
originality
B
publicity
C
complexity
D
practicality