|Question 14Verbal

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Mariana Lopes Barata and Pedro Simões Coelho collected data from 324 music-streaming service users to identify factors that influence users to opt for paid (premium) versions of music streaming services, like Apple Music. They hypothesized that hedonic motivation (the enjoyment that a consumer perceives to be associated with using a service) would be positively correlated with users' intentions to adopt premium versions. The researchers asked participants to rate statements such as "Using paid music streaming services is pleasant." They found that, indeed, hedonic motivation positively influences the intention to adopt premium streaming service versions, which suggests that ________
Which choice most logically completes the text?
it may be advantageous for music streaming companies to try to influence the extent to which potential users perceive the premium version as pleasant to use.
A
participants who strongly agreed with the statement "Using paid music streaming services is pleasant" were more likely to express loyalty to Apple Music than to other streaming services.
B
the statement "Using paid music streaming services is pleasant" is not a reliable measure of hedonic motivation.
C
users' intentions to pay for premium streaming services are probably unaffected by factors other than hedonic motivation.
D