Early television criticism in the 1970s and 1980s drew heavily on film studies, though media scholar Jane Feuer observed that concepts borrowed from that discipline often fell short when applied to television’s distinctive features. Recognizing those limits, researchers turned to approaches that considered home viewing environments, built-in commercials, and episodic narratives, as well as to audience studies using ethnographic methods that highlighted viewer participation. By the 1990s, television studies had become a broadly established academic field, with scholars launching specialized journals.
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Verbal·Craft and Structure·Text Structure and Purpose
hardWhich choice best states the function of the underlined portion in the text as a whole?
A
It questions the extent to which the methodologies of film studies informed methodologies in the emerging field of television studies.
B
It implies that the development of television studies as a discipline was slowed by scholars’ early reluctance to accept that television and film have different characteristics.
C
It suggests that Feuer’s observations were the primary catalyst for the emergence of television studies as a formal academic field.
D
It introduces an expert opinion that establishes the impetus for a change in scholarly methods of studying television.