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Political scientists have asserted that by providing succinct and clear information about candidates and issues, campaign advertisements should reduce the differences in political knowledge observed between groups of voters. Cognitive scientists have noted, however, that existing domain knowledge facilitates the acquisition of new information in that domain. Valentino et al. shed light on this issue by presenting control ads or ads for George W. Bush or Al Gore (candidates in the 2000 US presidential election) to participants with low or high existing political knowledge, then quizzing participants on their understanding of both candidates' positions.