Which choice most logically completes the text?

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Mariana Lopes Barata and Pedro Simões Coelho collected data from 324 music-streaming service users to identify factors that influence users to opt for paid (premium) versions of music streaming services, like Apple Music. They found that performance expectancy (how much the use of a service is perceived to benefit the consumer) is positively correlated with users' intentions to adopt premium versions. They also found that users' intentions to purchase a premium service positively influence their intentions to recommend the premium service to others, which suggests that ___

by encouraging existing users of premium services to recommend those services to nonusers, music streaming companies may be able to increase the extent to which their existing users perceive the use of the premium version to be beneficial.

users' intentions to pay for premium streaming services are probably unaffected by factors other than performance expectancy.

if music streaming companies can increase the degree to which some potential users perceive the use of the premium version to be beneficial, they may be able to generate interest in their premium services from other potential users that they have not reached directly.

participants who strongly agreed with the statement "Overall, a paid music streaming service is advantageous" were more likely to express loyalty to Apple Music than to other streaming services.