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Studies conducted in individual Western societies have demonstrated associations between personality traits and five musical factors (mellowness, unpretentiousness, sophistication, intensity, and contemporariness) underlying individual preferences for styles of Western music. To investigate these associations across cultures, David M. Greenberg et al. collected music-preference assessments for Western genres and self-reported personality traits from participants in fifty-three countries across six continents. The study confirmed that the five-factor framework accurately captured participants' tastes in Western music, and, moreover, the study found similar correlations between patterns of these factors and of personality traits, suggesting that