In a 2018 study, Deepak Jaiswal and Rishi Kant found that consumers’ knowledge of environmental issues had no effect on the likelihood that the consumers would purchase environmentally friendly products. Since this study was based on fewer than 400 young adults in India, however, doubts have been raised about how reliable and representative the findings are. To better understand the issue, Wencan Zhuang and colleagues analyzed the results of 54 studies of eco-friendly consumer behavior, such as a 2014 study from China that included 909 participants and a 2015 study from India with 270 participants. Taking all 54 studies together, Zhuang and colleagues found a significant positive effect of environmental knowledge on eco-friendly purchasing decisions, suggesting that
Desmos Graphing Calculator
Verbal·Information and Ideas·Inferences
hardWhich choice most logically completes the text?
A
the number of participants in Jaiswal and Kant’s study was far below the number of participants in most studies of purchasing decisions.
B
the participants in Jaiswal and Kant’s study may not have been typical of consumers generally when it comes to environmentally friendly purchasing decisions.
C
a sample size of 270 may be sufficient to make reliable conclusions about the relationship between knowledge of environmental issues and purchasing decisions.
D
Jaiswal and Kant’s methodology was more precise than the methodology used in the 2014 study from China.