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Community science, which involves professional scientists collaborating with amateur science enthusiasts to study a topic, is often an effective and engaging way to conduct research. It can allow people to assist with conservation efforts, build youth confidence in the sciences, and increase the amount of data researchers can collect. This approach was essential to the success of a study by biologist Abbigail Merrill and colleagues of how butterfly color relates to flower choice, which included findings from hundreds of students and community members in northwestern Arkansas.