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In Switzerland, the white fuzzy mountain flowers known as edelweiss are widely treated as a symbol of strength and courage. Although edelweiss can thrive in extreme conditions, they aren't notably tougher or harder to reach than other mountain flowers growing in the Swiss Alps. Historian Tobias Scheidegger has shown that the popular view of the flowers originated in the mid-1800s when mountain climbing became popular in Switzerland. Mountain climbers spread the idea that the flowers grew only in steep, icy terrains that were dangerous to climb to. Scheidegger says that these claims were self-interested. He suggests that mountain climbers presented edelweiss in this way in order to ____