Which choice most logically completes the text?

Source Texts

Text

To better understand consumer loyalty to specific online retailers, Branislav Dudic and colleagues created a survey using

58

statements as proxy indicators of customer experience with receiving goods purchased online. The statements are categorized as relevant to one of six topics—e.g., statement

37

, "I like when packages delivered to me are tightly packed," is categorized as relevant to the topic of visual appeal—and respondents rate the importance of each statement to their experience. The researchers propose that the survey can be adapted for use by companies and other researchers, and they note that same-category responses show very low same-participant heterogeneity, which suggests that _____

Which choice most logically completes the text?

responses to statements in the visual appeal topic are highly predictive of responses in the other five topics.

the reliability of the survey data for each topic would be largely unaffected by the number of survey respondents.

it may be possible to collect meaningful data about all six customer experience topics without using all 58 of the original statements.

the six topics into which the 58 statements are grouped may actually represent more than six different topics.