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Today, the Michelin Guide is widely known as the arbiter of fine dining, but when it was created in 1889, it was little more than a marketing gimmick; brothers Andre and Edouard Michelin sought to increase profits for their tire company by encouraging their customers to drive across France, visiting the guide's recommended hotels and restaurants along the way. Nevertheless, the guide soon grew in scope ____ and its modest French eateries were replaced with some of the most esteemed restaurants from around the world, including Ishikawa in Tokyo and Jade Dragon in Macau.