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In 2015 Dénia, Spain, was named a City of Gastronomy by UNESCO in recognition of the city’s unique food culture. The honor is well known among both residents of the city and tourists who visit. It’s obvious that the selection of Dénia by UNESCO has brought awareness to local recipes, cooking practices, and chefs and has provided a boost to the city’s tourism industry.
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Many people in Dénia’s restaurant industry hoped that food tourism would increase after the city was chosen as a City of Gastronomy in 2015. However, as researcher Eerang Park and colleagues argue, cities must still create effective marketing strategies to benefit fully from being named a City of Gastronomy. Without an intentional effort to promote the city’s food scene, many current and potential visitors to Dénia may not even be aware that it’s home to uniquely delicious food.
In 2015 Dénia, Spain, was named a City of Gastronomy by UNESCO in recognition of the city’s unique food culture. The honor is well known among both residents of the city and tourists who visit. It’s obvious that the selection of Dénia by UNESCO has brought awareness to local recipes, cooking practices, and chefs and has provided a boost to the city’s tourism industry.
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Many people in Dénia’s restaurant industry hoped that food tourism would increase after the city was chosen as a City of Gastronomy in 2015. However, as researcher Eerang Park and colleagues argue, cities must still create effective marketing strategies to benefit fully from being named a City of Gastronomy. Without an intentional effort to promote the city’s food scene, many current and potential visitors to Dénia may not even be aware that it’s home to uniquely delicious food.