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A number of artists associated with hyperpop, a movement in electronic music that emerged in the 2010s, aggressively manipulate their recorded voice. The duo 100 gecs, for example, shifts the pitch of lead singer Laura Les's vocals to be much higher than that of her natural range. And even the hyperpop artists who don't rely on pitch-shifting, such as Shygirl, often distort their vocals using digital tools. Rather than being an arbitrary stylistic choice, hyperpop's persistent modification of the voice functions as a commentary on how digital technology mediates human experience today.