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Saeed M.Z.A. Tarabieh conducted a study of consumer attitudes toward Jordanian food and beverage companies and found that for consumers who value environmental conservation, their likelihood of purchasing a product decreased when their perception of the product's risk of causing environmental harm increased. Subsequently, other researchers conducted a study of various demographic groups in Vietnam, investigating participants' intentions to purchase a new skin-care product, and found that, on average, parents of small children had the lowest perception among all the demographic groups in the study of the environmental risks of the skin-care product. Assuming that the results of Tarabieh's study are broadly applicable, this finding suggests that ______