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Many artists associated with hyperpop, a movement in electronic music that emerged in the 2010s, conform to the model perfected by the American duo 100 gecs: bold synthesizer arrangements, propulsive beats, and electronically manipulated vocals. Yet the movement is hardly uniform: British recording artist Charli XCX incorporates pop melodies into the hyperpop sound, for example. Such stylistic diversity is encouraged in part by the music-streaming app Spotify, whose curated playlist of hyperpop songs balances cohesion with variety.