Studying sales and price data for 325 brands of mineral water, cooking sauces, breakfast cereals, and other consumer packaged goods, Koushyar Rajavi and colleagues found that pricing, though hardly __________ brand success, made a much less pronounced contribution to brand success than retail distribution breadth did.
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Verbal·Craft and Structure·Words in Context
hardWhich choice completes the text with the most logical and precise word or phrase?
A
contingent on
B
determinative of
C
immaterial to
D
uncharacteristic of